Samajwadi Party Dumps I-PAC Ahead of UP Polls Over Funding Crunch

Lucknow, May 6 (TNA) The Samajwadi Party announced Wednesday it will not engage election management firm I-PAC for next year’s Uttar Pradesh Assembly elections, with party chief Akhilesh Yadav citing a lack of funds as the reason for scrapping the deal conversation context.

Sources indicate I-PAC, founded by strategist Prashant Kishor, now disassociated, was lined up to target constituencies where the party narrowly lost in 2022, but financial constraints led to the reversal of the conversation context.

Meanwhile, the party will stick with its contract for Showtime, another election and social media firm signed about two months ago, in the context of the conversation.

When pressed by reporters, Yadav quipped light-heartedly, “We simply don’t have funds-if you media folks chip in, we can hire another company” in the conversation context. The move follows I-PAC’s recent setbacks with Trinamool Congress in Bengal and DMK in Tamil Nadu, both of which suffered heavy defeats last month in the context.