Title: Non-Obvious Mega Trends : How to See What others Miss and Predict the Future
Author: Rohit Bhargava
Publisher: Idea Press
TNA Rating: ****
Covid 19 has ushered in an era of all round uncertainty and a urgent need to reinvent and manoeuvre aspirations, projections towards a sustainable future. These are challenging times of disruptions and require all the skills to navigate through these torrid times.
Amidst all the chaos of immense challenges, also lie great opportunities. The author Rohit Bhargava Founder and Chief Trend Curator of the Non-Obvious Company has been closely observing and following trends , to predict and create a futuristic trajectory of possibilities.
For the past ten years Rohit Bhargava’s Non-obvious trend report has guided a huge multitude of readers to discover over 100 trends that shaped the future In this book he now reveals 10 new mega trends that are transforming how we work, play and live.
- How might the evolution of gender-fluid toys change our culture/
- What can the popularity of handmade umbrellas and board games teach us about the future of business ?
- How do robot therapists and holographic celebrities actually demonstrate the importance of humanity ?
In his words “ the answers to these questions may not be all that obvious, and that’s exactly the point.”
He takes the readers beyond these perspectives as well . Empowering themselves to understand the methodology of identifying trends and the art of curating and predicting trends on their own
He says ‘You don’t need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present.’
While delving on a Non-obvious issue “Be Fickle “ he interestingly goes on to say “ Save interesting ideas for later consumption without over-analysing them in the moment .....Being fickle usually isn’t seen as a good thing. When it comes to encountering new ideas, though i have found an under appreciated upside to learning how to be purposefully fickle”
On Attention as a Wealth he expands “ In an information economy, attention is the currency. As reports of our shrinking attention spans increase, brands , the media and the politicians are engaging in an all-out war to capture attention any way they can. Only by capturing our attention can they monetise us- and so attention has become a new form of wealth.”
The book is an attempt to empower the reader to attain and retain the competitive advantage and edge in a fast changing landscape of competitiveness. How to remain relevant and abreast of changing times has been addressed quite effectively.
(The author of this book review is a Lucknow-based businessman, Chairman, MSME Confederation of Micro, Small, Medium Enterprise UP and Co-Chairman PHD Chambers of Commerce and the Founder Chair of Confederation of Indian Industry-Young Indians.)
This Book Is Available @ Universal Booksellers