BIG FM, Hungama Artist Aloud Tie Up To Launch 'The Blue Mic' For Indie Music

BIG FM, Hungama Artist Aloud Tie Up To Launch 'The Blue Mic' For Indie Music

Lucknow, Sep 30 (TNA) India’s leading radio network, BIG FM, has joined hands with the premier talent and independent content platform, Hungama Artist Aloud, for their latest offering, The Blue Mic. The collaboration aims at recognising and celebrating the talent and music of independent artists across India.

The show goes on air on October 11 and will be broadcast from Monday to Friday between 4 and 5 p.m. Euphoria, the pop rock band that was among the pioneers of independent, non-film music in the late 1980s, will kickstart the show.

A statement announcing the show said it would be "a platform for artists, budding as well as established, to showcase their talent and reach out to a wide base of listeners spread across the nation."

With its network of 58 stations, BIG FM reaches out to 1,900 cities and towns, 1.2 lakh villages, and a population of 34 crore across India. The Blue Mic, the statement went on to inform, will present an 'Artist of the Week', bringing out the persona and talent of each selected performer.

Over the last couple of years, Indian audiences have turned to independent music like never before and its loyal following is snowballing by the day. We are glad to provide a platform to renowned as well as budding talents so that they can showcase their passion and give our audience fresh content that they can enjoy.
Sunil Kumaran, Country Head, Product, Marketing and THWINK BIG, BIG FM

Each week will feature one exceptionally talented artist or band and delve into his or her "journey, music, inspirations, passions and future plans" through "interactions, on-air jam sessions and requests from listeners".

The release added: "Building on to the excitement, each week will end on a high note, as every Saturday the 'Artist of the Week' will perform exclusively on BIG FM's Facebook handle through their property BIG Cafe Online to entertain and engage with fans."

Adding to the listener engagement, the show will also be available on-demand in the podcast format across leading audio streaming platforms, with each episode bringing out the highlights and key conversation pieces of an artist's weekly spotlight on radio. The show will also be promoted extensively across social media handles of BIG FM and its partner platforms.

Reacting to the announcement, Euphoria's founder and frontman Palash Sen said: "With new artists being discovered, it's great to see these talented voices get the opportunities that they deserve. I am sure listeners will instantly connect to the show as they explore fresh music."

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