New Delhi, August 23 (TNA) The Central Government has notified the removal of the 12-minute advertisement duration cap for television channels. The decision has come into effect with the notification of the amendment to the Cable Television Networks Rules, 1994, in the Gazette.
Earlier, the Information and Broadcasting Ministry said that in view of the changes that have occurred in the TV broadcasting sector, a need was felt to revisit the stipulations relating to advertisement duration.